Rofsky Solutions

Contact Explore the apps

Contact Explore the apps

Short explainers, made in-house.

We research, script, voice and edit these with our own AI video pipeline, and every claim is sourced. Tap any Short to watch it here, or find them all on YouTube.

YouTube channel Full app guides

Behavioral science explainers

A real study, told as a mystery, then how one of our apps puts it to work.

Mental accounting

Why two small wins feel better than one big one (video, 0:45)

Study: Thaler, 1985
Truthiness

A photo that proves nothing makes people believe you (video, 0:45)

Study: Newman et al., 2012
Choice overload

The famous jam study is (mostly) wrong (video, 0:48)

Study: Scheibehenne et al., 2010
Bonus packs

The worse deal sold 73% more (video, 0:42)

Study: Chen et al., 2012
Social proof

Why 'guests in this room' beat 'save the planet' (video, 0:43)

Study: Goldstein, Cialdini & Griskevicius, 2008
Zero price effect

One cent made people skip the fancy chocolate (video, 0:42)

Study: Shampanier, Mazar & Ariely, 2007
Defaults

12% vs 99.98%: the box that decides what people choose (video, 0:44)

Study: Johnson & Goldstein, 2003
Pratfall effect

Why a perfect 5-star rating sells LESS (video, 0:44)

Study: Aronson, Willerman & Floyd, 1966
Foot in the door

The ugly lawn sign that 76% of people said yes to (video, 0:48)

Study: Freedman & Fraser, 1966
Compromise effect

The $470 camera nobody needed (that sold the $240 one) (video, 0:37)

Study: Simonson & Tversky, 1992
Herding

What one fake upvote did after five months (video, 0:43)

Study: Muchnik, Aral & Taylor, 2013
Peak-end rule

Why people chose MORE pain (and what it means for your cart) (video, 0:49)

Study: Kahneman et al., 1993
Anchoring

Kahneman's rigged wheel (and the first price your shoppers see) (video, 0:49)

Study: Tversky & Kahneman, 1974

Store breakdowns

A big brand's real store, what it does well, the one thing it misses, and how our app fixes it.

YouTube

New Shorts and full app guides on our channel.

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